Present Perfect was approached to design the visual identity of newly established menswear label Peir Wu.
Peir’s clothing combines sculpted shapes and modern textiles, futuristic ideals with classic concepts of knitwear.
One of the main challenge was to avoid prescriptive and standard templates for fashion label identity. The final concept allows an utilitarian, minimal and bold structure while keeping a sense of craftsmanship.
Logotype, garment label, swing tag, promotional visuals.
Photography by Rokas Darulis