Present Perfect

Varón 5, 6 & 7

Editors Nacho Pinedo and Hugo Lavín approached us to create the new visual identity and to oversee the creative direction of the independent biannual men’s fashion magazine Varón.

The main objective of the redesign was to establish a bold, sophisticated, modern and youthful identity. Working only with a black and white colour scheme, we focused on a strong typographic language and on the tactile aspect of the materials in order to produce a considered and collectable design object.

Present Perfect was only involved in Varón issue n.5, 6 and 7.

225 x 280mm
3000 copies